Evolution Gaming, the world leader in video-streamed Live Dealer gaming, has announced that its in-venue Live Casino studio created at Casinó Campione d’Italia went live on 27 June.

In a bold, strategic move designed to attract even greater visitor numbers to its stunning Lake Lugano location, Casinó Campione now streams a comprehensive online Live Casino service in real time from the in-venue studio.

The live studio, which is showcased on the slots floor, comprises three Live Casino tables – Roulette, Blackjack and Baccarat. Staffed by a dedicated team of dealers and pitbosses, the tables offer online Live Dealer gaming to existing and new customers worldwide. Space has also been allocated on the floor for a fourth Live Casino table, likely to feature an additional card-based game.

Casinó Campione is also harnessing generic tables, located at Evolution’s central Live Casino production studios in Riga and Malta, to provide extended choice for players. These 24/7 shared tables, which went live in early June, have already given players a taste of the new online services available from Casinó Campione.

Explaining his strategic vision, Carlo Pagan, CEO of Casinó Campione d’Italia and European Casino Association (ECA) Board Member, said: “We have a truly world-class venue here, from which we are committed to delivering a truly world-class multi-channel Live Casino service. We want our players to be able to enjoy the unique Casinó Campione d’Italia experience when they visit in-person and also on their computers, tablets and smartphones when they are maybe hundreds or thousands of miles away.”

He added, “Just as importantly, we see Live Casino as a key strategic tool and marketing channel with which to attract new demographics to our core business, the land-based venue. This is about online and offline working very much hand in hand to drive incremental revenue.”

Gionata La Torre, VP of Business Development and CEO of Evolution Gaming Italy, commented: “We are delighted to have helped Italy’s leading land-based casino towards this strategic goal. Casinó Campione see their land-based casino and their online Live Casino as being part of a single, seamless, integrated service that will help them further strengthen the Casinó Campione d’Italia brand in a still fast-changing global market. We are proud to have worked on such a forward-thinking initiative and feel sure that in-venue live studios will become a more and more familiar sight in land-based casinos in the next few years.”

Casinó Campione, established in 1917 as Italy’s first ever casino, is today the Italian land-based leader (based on 2013 revenues). With nine floors and 55,000m2 of floor space it is also one of Europe’s largest land-based casino and leisure venues.